• Category – Soft drinks, flavoured sparkling water, hemp-based
  • Available – From this month
  • Location – The US, available in the off-premise channel in selected states
  • Price – SRP of US$20 per four x34cl can pack

Hillview has extended its line of Kalo Hemp Seltzers.

The New Jersey-based cannabis company will roll out the new variants, which will be sold in four-flavour variety four-packs in New Jersey, New York,  Connecticut, Florida, Maine, Ohio, Pennsylvania, North Carolina, Georgia, and Wisconsin. The additions comprise:

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  • Black Cherry
  • Ruby Red Grapefruit
  • Ginger Lemonade
  • Blood Orange Mango

Each 34cl can contains 15mg of what the company describes as “high quality, patent-pending, water-soluble full-spectrum hemp extract” that produces “the desired effects” in under five minutes.

The new flavours join Lemon Lavender, Strawberry Watermelon, Raspberry Lime and Pomegranate Peach variants in the Kalo Hemp Seltzer stable.

“Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids,” said Hillview CEO, Ken VandeVrede. “It’s our ambition to be the go-to infused beverage brand of the East (US), a region that is embracing hemp-based products and rapidly adopting legal cannabis.”

In April, PepsiCo launched a Rockstar Energy extension with hemp seed extract in Germany.

The food pairing opportunity for soft drinks – Click here for a Just Drinks comment