- Category – Soft drinks, mixers
- Available – From this week
- Location – The US off-premise and online at Q Mixers’ website
- Price – SRP of US$3.99 per four-pack of 7.5oz (21.3cl) cans
Q Mixers has expanded its namesake portfolio of CSDs with a Tropical Ginger Beer addition.
The New York-based mixer specialist has rolled out the new flavour to multiple retailer Kroger’s outlets in the US. A wider distribution across the US is lined up for early next year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“Ginger Beer is by far the fastest-growing mixer flavour,” according to Q Mixers founder & CEO Jordan Silbert. “After seeing so much success with our Hibiscus Ginger Beer, I was excited by the opportunity to create another unique ginger beer variation – a first-of-its-kind in the category.”
The brand owner has benefited from the home-cocktail trend that has been turbo-charged by the pandemic. Q Mixers noted that “during the first year of the COVID pandemic”, 12-month sales to 21 March were up 70%. The Q portfolio currently numbers 12 flavours of mixers.
