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The food sector is constantly changing. Taste, health and sustainability are increasingly shaping consumer behaviour in the food and beverage sector.

AUSTRIA JUICE, the world’s leading producer of apple and berry juice concentrates and flavouring specialist, will once again be exhibiting at one of the largest international trade fairs in the industry, SIAL, in Paris this year. The company will be presenting ready-made solutions for drinks manufacturers, such as a high-protein energy drink in the popular blueberry flavour and the increasingly popular non-alcoholic mocktails.

In today’s world, it is of the utmost importance to identify market trends at an early stage, develop innovative ideas and build a comprehensive network on the global market. The global food industry is increasingly moving towards sustainability, and we strive to position ourselves as a trustworthy partner that prioritises transparency and reliability. At SIAL, we have the opportunity to connect with exhibitors and visitors from over 200 countries and expand and strengthen our international business relationships.