China’s soft drinks market has been thrust into the spotlight over the past week, thanks to The Coca-Cola Co’s announced US$4bn investment plan and strong sales growth for local juice giant Huiyuan Juice Group. Here, with the help of Datamonitor’s ‘Juices in China’ report, we take a look at China’s juice market.

  • The market generated total sales of US$3.5bn in 2010, representing a compound annual growth rate (CAGR) of 7.6% for the period spanning 2006 to 2010.
  • Fruit drink sales generated total sales of $1.7bn, the equivalent to 48.4% of the market’s overall value.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 8.6% for the five-year period from 2010 to 2015, which is expected to drive the market to a value of $5.3bn by the end of that period.
  • China Huiyuan Juice Group leads China’s juice market with a 19.9% volume share, followed by Tingyi (Cayman Islands) Holding Corp with a 14.4% share of the market. The Coca-Cola Co takes a close third place with a 14.3% share.
  • According to Datamonitor, entry to the market is best achieved via local subsidiaries. Foreign companies can export to the Chinese market, but fruit juices are subject to import duties, making it harder to compete with domestic producers on price.

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