• Category – Spirits, whiskey, flavoured, 33% abv
  • Available – From this week
  • Location – The US, available in selected off-premise outlets across Kentucky, Missouri and Ohio
  • Price – SRP of US$19.99 per 75cl bottle

Atomic Brands has launched a flavoured whiskey brand in the US.

Kentucky Coffee is made using real coffee extract and was inspired by the cowboy tradition of drinking ‘cowboy coffee’ and strong ‘firewater’ whiskey. Initially available in selected retailers across three states, Atomic confirmed the expression will roll out nationally in the coming months.

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“Kentucky Coffee unites the best of two consumer favourites: coffee and whiskey,” said Atomic CEO Don Deubler. “We’ve seen an incredible response to this bold flavour right out of the gate, and we’re excited to invite new consumers to discover it and create stories and adventures of their own.”

In August, Atomic added a Classic Mai Tai variant to its Monaco range of pre-mix cocktails in the US.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment