F&N Beverages Marketing, the soft drinks arm of Fraser and Neave Holdings, has sealed an agreement for the sales and distribution of Red Bull energy drink in Malaysia.
The agreement with Allexcel Trading will take effect on 1 April and is expected to contribute some RM120m (US$35m) in revenue in the first full-year or about 10% of F&N Beverages’ sales revenue, the firm said yesterday (10 February).
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