Molson Coors’ Draught Blue Moon
Category – Beer, North American craft, Belgian-style, draught, 5.4% abv
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By GlobalDataAvailable – From this month
Location – UK, in 100 London outlets including launch partners Fuller’s, Mitchells & Butlers and a selection of independent on-trade outlets
Price – Not specifed
Molson Coors is releasing its Draught Blue Moon beer brand in the UK capital, following its initial launch in the US. It will be kegged in 20-litre kegs at the unit’s Burton-on-Trent brewery, once it has arrived from the US.
Draught Blue Moon is brewed with oats and spiced with orange peel and coriander. The recommended serve is with an orange slice or wedge because to bring out the flavours of the orange peel and coriander.
Each outlet will receive point of sale kits including table talkers, glassware, staff training manuals and peelers, zesters and chopping boards. To support the launch in Fuller’s there will be a mobile Draught Blue Moon sampling bar in outlet.
Following the London launch, the brand will be made more widely available across the UK in a roll-out plan throughout 2010. Future cities for launch in 2010 include Manchester, Leeds, Glasgow, Edinburgh, Cardiff, Bristol, York, Liverpool and Dublin.
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